Wardrobe Tips for Your Next Brand Photoshoot

by Keri L. Henderson

One of the many things this pandemic has forced us to do is re-evaluate our lives and think about who we are and what we want to do.

Many have pivoted over the last year, and with a pivot comes an opportunity to shift and elevate your personal brand.

One way to do that is to take new brand photos used online (including your website and social media platform) to promote you and your business. 

A lot of time and effort goes into choosing a photographer, where to hold the shoot, and the type of photos needed. Wardrobe is one part of the process that gets neglected until the last minute. 

If you are planning a brand photoshoot, the same time and effort you put into finding a photographer and shoot location should go into selecting your outfits. If you’re feeling stuck, here are a few tips to keep in mind:

Minimum of Three Outfits

Your shoot images will be seen in several places: your website, your social media platform, press features, etc. Having multiple outfits will give you the flexibility to use the photos across several platforms, showcasing your personality. 

Fit is Key!

Fit is the key to creating great personal style, and it helps you feel confident in an outfit. When you look good, you feel good, and that kind of confidence will shine through. Make sure you try on all of your photoshoot outfits before the day of your shoot. Give yourself a few weeks to finalize outfits and try everything on. If you need to see a tailor, you’ll have enough time to have the alterations completed. 

Realistic Outfits

The outfits you wear for a brand photoshoot should represent you! If you don’t like wearing suits, you don’t have to wear one for your shoot. The outfits you choose should reflect your persona and showcase who potential clients can expect to meet if they work with you. Remember, this is your brand photoshoot, so never feel compelled to show up looking like anyone other than yourself.